AI market research software for transforming words into audience insights
Quantify your voice of the customer data
Track changes in consumer behavior, opinions and sentiment
Monitor the competitive landscape
Market research use cases
Consumer trends
Track shifting consumer preferences
Campaign effectiveness
Quantify the impact of marketing campaigns
Localization strategy
Pinpoint differences across geographic markets
Product development
Identify unmet consumer needs
Competitor benchmarking
Efficiently reveal points of differentiation
Communications strategy
Speak to audiences using their own words
Market research FAQs
Can Relative Insight analyze focus groups and online communities?
Yes! When we say we analyze ALL types of text data, we mean it. If you have questions about a particular data source, book a call with one of our data experts.
How do you analyze open-ended market research survey responses?
You don’t! Our text analytics platform does it for you. All you have to do is upload your data files and Relative Insight will quantify your qualitative data, providing you with an overview of the most common words, topics, phrases and emotions. Want to dive deeper? Use the platform to segment and compare your data sets in line with aspects, such as purchasing behavior or demographics.